The Situation at a Glance
A biopharma was preparing for its first commercial launch in a competitive, price-sensitive market, with a need for forecasting and integrated qualitative and quantitative market research.
4
stakeholder groups covered by the research: HCPs, staff, payers, and patients
Services
Market Research
Client
Biopharma
Context
First launch, competitive price-sensitive market
Situation
As a first product launch in a competitive market with high price sensitivity, the organization needed forecasting, ATUs, Qualitative, and Quantitative research on HCPs, Staff, Payer and Patients.
Approach
- Supported research planning in collaboration with Executives, marketing and the broader team.
- Oversaw creation of the research plan and screeners, coordinating with research partners through execution.
- Synthesized findings for sharing with key stakeholders.
Impact
- Helped inform product placement, market access and pricing strategy.
- Contributed insights that supported marketing messaging & HCP targeting strategy based on market dynamics.
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